Why does design matter? Why should you invest project dollars into the look, feel, and experience of SharePoint? Is customizing a Microsoft platform needed? Most companies make the fatal mistake of ignoring design with SharePoint. Ignoring design causes SharePoint initiatives to fail.
Design drives adoption. Ugly, difficult to use applications fail. Great applications fail if users have a bad experience. Can you name a popular ugly app? We know that long term success needs adoption and usability. Design helps employees and vendors identify your brand. Design makes user experiences positive and efficient. Design is the final critical step in your application and SharePoint success.