Technology Is Changing- How Can we Keep Up?

In the first part of this blog series, I summarized Phil Sorgen’s speech at WPC 2014. He talked about the promises that Microsoft is making to its partners, and I talked about the promises that PAITgroup is making in return. In this section, we’re shifting gears a little bit to talk about how businesses have to change to keep up with technology. We no longer have to look at technology sales as a cold call scenario—customers these days know what they’re buying because they do the research. So what are we to do? Enter Tiffani Bova, Vice President of Gartner Research.

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